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Revenue Arena connects your revenue data, gives your team a shared playbook, and helps sellers prepare for each deal. Your team writes the strategy and decides what to put into practice.
See how it worksWhy it works
01
Revenue Arena maps accounts, contacts, opportunities, personas, stages, plays, and stories in one ontology. Every model and workflow uses those definitions, so the forecast, account plan, and deal brief agree on who the champion is. The AI can follow those relationships, cite the evidence, and flag missing information for your team.
Change models while keeping your revenue data structure.
02
Sales, marketing, enablement, and RevOps build the playbook from current company materials and deal evidence. Train the team on each motion, bring the guidance into daily work, and review adoption and results. Use those findings to update the playbook as products and markets change.
Train the team. Execute the motion. Measure and improve.
03
Each persona includes responsibilities, priorities, objections, and relevant customer stories. Revenue Arena checks those details against your CRM to show which accounts have the right contacts and which are missing decision-makers. Your team can fill buying-committee gaps and remove contacts that do not match a buying persona before outreach begins.
Coverage gaps surface on every account plan.
04
Revenue Arena checks each deal for MEDDPICC gaps and fills supported fields with their sources attached. Forecast prep compares estimates and identifies differences to discuss on the call. Sellers review the evidence, approve or edit suggestions, and decide what to send. Account briefs bring that preparation into the next customer meeting.
Approve, edit, refine, or dismiss each suggestion.
Architecture
Revenue Arena connects revenue data through a shared ontology. Briefs, MEDDPICC checks, forecast prep, and enablement use the same account relationships and definitions. Your team maintains the playbook in one place, with updates available across workflows. New connectors extend the platform while keeping that context intact. Sellers can trace a recommendation to the records behind it, and RevOps can update the definitions every workflow relies on.
Launching soon
We are building Revenue Arena for teams that need to update their playbook as markets change. Request early access for a closer look at the product and our plans for launch.
